Knights Garden Centre
Taking Knights Garden Centre upmarket
Redesign and refit project that has improved product display and customer flow
Saving money by refurbishing existing fittings
A Salepoint solution is helping Knights Garden Centres take its Woldingham centre ‘upmarket’ with a successful redesign and refit project that has improved product display and customer flow in four key departments: Gifts, Toys, Stationery and Food. Because Salepoint were able to refurbish many of the existing shopfittings to match the new branded design, Knights saved money on the project which enabled them to add new areas to the retail floor.
Improving product display effectiveness
Salepoint were involved in the project from the earliest initial planning and design stage and were able to bring the all-new design concept and layout specification to life for Knights with a 3D visualisation.
The new design and layout has succeeded not only in improving product display effectiveness – with the additional support of hot spots and enhanced sight lines for promoted products.
All four departments are now more fully integrated, which makes browsing a much more enjoyable experience for customers, with the same consistent, fully branded design.
Other Recent Work
Webbs of Wychbold Garden Centre
Hilliers Garden Centre
Iron Acton Garden Centre
Ruxley Manor Garden Centre
Squires Garden Centre
