Stoke-based Emerys Timber and Builders Merchants have a long relationship with Salepoint, who helped in the modernisation of the branch in Garner Street until it had expanded to the limit.

The firm, part of the Joseph Parr Group, took its time getting the branch exactly right before further growth – and that proved a sound decision, as when it opened a completely new branch in Telford, it had a successful template to copy from.

Salepoint was asked to completely refit the sales area, rolling out the now fully-developed corporate colours, including the distinctive Post Office Red on equipment and fittings, and branding them with larger company logos.

Salepoint designed the shopfittings to come in at an angle to accommodate the building’s shape and help promote customer flow correctly. Salepoint’s philosophy has always been to keep merchandising simple and effective, offer excellent customer service, and supply what customers want at the right price, providing real value to national and corporate builders’ merchants.

MD James Hipkins is delighted with Salepoint’s work: ‘I got exactly what I wanted and I have high hopes for the new branch.’

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