Deepdale Veterinary & Acquatic Centre
A better customer flow for Deepdale
‘Our customers cannot believe the transformation. Turnover on toys and cages is up 15% and up on food by 25%.’
Emphasis on client education and animal care
Deepdale Veterinary and Aquatic Centre, near Sandy, Bedfordshire combines a pet and aquatic centre with a veterinary healthcare centre, with a strong emphasis on client education and animal care. It also has an extensive range of accessories, own-brand pet foods, equipment and parts.
Quick results from refit
Owners Charles and Emma Cullen called in Salepoint to overcome problems with the layout, including eliminating a cul-de-sac, and making it easier to find things.
Salepoint designed a better customer flow layout and strongly defined the different departments by rearranging the many product lines. New dedicated fixtures included very deep modular shelving for bulk feeds, plus angled shelves with perspex binning for snacks and confectionery.
The shopfit had quick results. Emma Cullen said: ‘The new layout works really well. Our customers cannot believe the transformation. Turnover on toys and cages is up 15% and up on food by 25%.’