Avery Truman Home Hardware
Modernising a 1930s cinema for Avery Truman
Combining the building’s architecture with contemporary displays.
Dance Hall days
Modernising a shop steeped in history requires expert advice, so when Avery Truman Home Hardware, the oldest independent retailer in Eltham, London, wanted to refurbish they contacted Salepoint. The building was a cinema in the 1930s before being converted to a dance hall– it still boasts the original sprung dance floor.
Avery Truman took over the building in 1953 and has been owned by Raj and Jags Gadher since 2002. They wanted to make better use of the space and Salepoint used its huge experience in shopfitting to the hardware trade to come up with a solution that combined the building’s architecture with contemporary displays.
The refurbishment included a more user-friendly layout, relocating the counter and much of the stock. The positioning and even the height of the new shopfittings had to be in sympathy with the building. The business stocks a huge range of items from hardware to garden and DIY equipment. Goods are now more accessible and visible to shoppers.