Iron Acton Garden Centre
Overcoming a visitor bottleneck for Iron Acton Garden Centre
Companies extending their premises can often face unexpected problems.
Overcoming layout obstacles
James Boyle, who took over a declining family firm in South Gloucestershire, now renamed Iron Acton Garden Centre, asked Salepoint to overcome layout obstacles that were affecting sales. An extension which had been added to one end of the original long and narrow building had created a bottleneck, caused, ironically, by a large central access ramp with railings that connected the two buildings.
A more satisfying customer experience
Aided by computer design, Salepoint made the best use of the space, relocating the main garden centre sales area into the new extension, and using the original building for furniture and giftware. The walkways are now much wider to allow a smooth flow of traffic through the centre. Following the refit the main sales area looks like a ‘real’ Garden Centre, with the focus on horticultural products. The layout has a more professional look and feel and certainly delivers a more satisfying customer experience. Salepoint has also worked at Boyle’s other two sites at Chepstow and Gloucester.